When you use your web presence or internet portal to generate sales, making the best use of an e-mail list or subscription service can help you identify and target the right market.
List building is an essential component of online marketing, allowing you to send and share valuable information to all people who have expressed even the slightest interest in your site, the company, or the brand.
Once you have an e-mail address, you are opening up fresh new avenue of communication; you now have the approval to send and share the next offer, news, or benefits about the company—without being ignored!
E-mail lists are a simple and effective way to stay in touch with your customers. These customers and potential leads are choosing to stay informed about your company, service, or product.
Through your e-mail, they can easily access your website with a few simple clicks. Since they are choosing to learn more, you are paving the way for a potential sale without the pressure of direct marketing.
The customer is free to browse, learn about your company, evaluate different offers, and then make an informed decision.
When a new visitor reaches your website, having them provide you with their name and e-mail address is all that is required to join the subscription list.
Bulk e-mail lists are essential for any business, because they provide flexibility and easy communication whenever you need it.
Any business needs to constantly be list building; not only does this drive traffic, but adding articles with links to a website raises the chance of clicks--which in turn can boost your search engine rankings.
Visibility can help your company build integrity. This helps to extend valuable and useful information through e-newsletter or electronic materials, and work as an effective way to create interest in the company.
WHAT ARE CO-REGISTRATION LEADS?
Fresh e-mail leads that are filled with opt-in lists and options are also known as co-registration leads.
High-quality leads for your company are potential sales just waiting for the right moment where one click through to your website can lead to a new purchase.
Adding new names isn’t an easy process for any business, but knowing which markets to tap into for opt-in subscribers can help you create a very powerful system.
Keeping a fresh stream of leads in the pipeline is an effective strategy for any sales-based business, and can lead to multiple business opportunities in the long-term.
Co-registration leads are different than regular opt-in subscribers. Opt-in subscriptions and lead generators fall under a category known as responsive customer targeting since the process depends on:
1. Targeting the customer or market
2. Sending an initial introduction
3. Requesting a sign-up or information
4. Delivering an additional form of communication such as a newsletter, subsequent e-mail, or another product or service immediately
Even though many businesses have frowned upon using co-registration leads and their effectiveness in maintaining traffic on their site, there are a variety of list building services and providers available that provide very high-quality, consistent streams of customers.
Using these on a regular basis can harness the power of e-mail communications. In a typical situation, the advertiser is charged for each lead or subscriber based on the amount of traffic they need for the site.
Co-registration lists take this step of solicitation out of the prospecting process completely.
A number of pre-built co-registration packages can limit costs to just pennies per name, and can be even more effective because of the quantity of leads provided.
IDENTIFYING A CO-REGISTRATION LEAD
The key characteristics of a co-registration lead versus an opt-in subscription include:
Visitors to a site will request information for an offer as a part of registering for another offer
The visitor can be offered various choices from a list of offers,discounts, or specials
Advertisers can place the same offer on multiple sites or incentive programs for a larger reach
Are collected when someone registers for something else; this can be everything from a free membership, another subscription, or downloading an e-book
Offer a valuable avenue for collecting personal information, including first and last name, address or just the city
Can be attached to a survey for additional feedback or interests
May include a free gift offer that allows the visitor to enter a drawing or other promotion
TYPES OF CO-REGISTRATION LEADS LISTS
Although co-registration services offer a standard product that simply allows visitors to submit their information on your website, it’s important to remember that there are three primary types of co-registration leads available.
Most co-registration lists will include several check boxes next to various products, freebies, or highlights that your business can send.
The three main types of co-registration leads are:
Opt-In
Opt-Out
Double Opt-In
