After 12 years marketing online I'd say the most valuable question I've ever asked myself is... "What If?"
Watching what other marketers are doing, studying the greats of the last two hundred years and pouring over pretty much every marketing text book, method and strategy and then asking "What If?" has led to some of my most amazing discoveries and successes.
It's also, almost always, led me on a path to some of the best paydays you could ever imagine. I couldn't give you the exact number, I stopped counting years ago, but if I had to guess I'd say it's now pretty close to 8 figures.
Two words: What If?
Powerful Stuff - Let me give you an example that illustrates why I'm writing and you're reading this right now:
As a product developer I know without a shred of doubt that the simplest way to increase sales, to get that spike of profits and to do it in the fastest time possible is to introduce an element of scarcity into a product's pitch.
And as an affiliate I know that the best products to promote are new ones, the ones where a vendor has built considerable marketplace buzz and anticipation.
Specifically products that are launching and even more specifically products that are launching with that all powerful element of scarcity.
When you combine all 3 elements...
• Newness
• Marketplace Buzz
• Scarcity
… and (as long as the vendor doesn't completely screw it up along the way), you will pretty much be guaranteed lots of commissions.
And this isn't just specific to the world of Internet marketing (or the 'Biz Op' space), these 3 elements pretty much work across any kind of market, product or service offering.
Whether it’s a new WordPress plugin or the new iPhone from Apple or the launch of a new gaming console, if the public fears that there are limited quantities available, chances are they’ll purchase if given the chance.
Companies employ scarcity tactics all of the time as part of their buzz- generating marketing campaigns. Why? Because we are hard-wired to want to be part of something that is exclusive; it’s as simple as that.
If you can find a new product, that's generating lots of buzz, that has some kind of scarcity applied and the vendor isn't a complete idiot, then promoting it will almost always make you money.
The problem I've found of late is that a lot of these kinds of products are indeed put out into the marketplace by complete idiots.
More time is invested in recruiting affiliates and JV partners, in the sales copy, the marketing, the graphics, the commission payouts and the post launch parties and prizes than the actual product itself.
