WHAT IS PINTEREST
No doubt you will have already heard of Pinterest as the buzz surrounding it just now is growing rapidly. In fact after Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site, which shouldn’t be surprising when you consider that according to Experian
Pinterest hit 10 million unique U.S. monthly visitors faster than any stand-alone site in history and they now get well above 20 million unique monthly visitors.
So what exactly is Pinterest? Very simply it is a Social Media Network where its users can upload pictures.
These pictures are known as pins, and you use them to create boards based around a common theme.
Pinterest Users use Pinterest for various different reasons, for some it is simply a great place to share pictures of things they like such as recipes or latest fashions, for others Pinterest is a great tool for driving traffic to their website or blog and for gaining exposure for their business brand. It is these business users we are going to primarily focus on with this guide.
Before we dive into using Pinterest for your business lets go over some of the most common terms you are likely to come across while using Pinterest.
• Pin: A pin is an image or video that you or someone else has uploaded to a board on Pinterest. When you enter a URL or upload an image to one of your boards, you are pinning to that board.
• Boards: For each pin that you add you will need assign it to a category of your creation called a board. For instance, you can create a board named fashion and pin images that are fashion related, or you can make a board named Home relevant to home-ware etc.
• Pinner: Someone who uses Pinterest.
• Repin: This is when someone shares one of your pins, or you share one of theirs. When you repin something, you add it to one of your boards.
• Comment: You can discuss pins by commenting in the area beneath the pin.
• Like: If you like someone’s pin but don’t necessarily want to repin it, you can show approval by liking it.
