The headline of a sales copy is perhaps the most important part of the whole piece. The headline is what grabs the reader’s attention and gets them to read the rest of the copy. It is the first thing they see and can be the key to the whole copy.
It is essential for every copywriter to fully understand what it takes to write a good headline. It is also important for a copywriter to understand why the headline is so important.
The headline should be so compelling that it makes the reader want to read more. The headline serves the purpose of drawing in the reader and peaking their interest.
Everyone has heard that first impressions are very important. You should think of your headline as the first impression you give off about your business and your product.
You want that first impression to be compelling, interesting and intriguing. You want the reader to be impressed. You want them to want more.
Your headline should do three things. It should grab attention, communicate a message and entice the reader to read o
There are many different ways to write a headline. In fact, there are eight main ways to write a headline.
You can use any of these ways that works for what you are trying to sell.
The first type of headline is a direct headline. This type of headline is blunt and straight to the point. The reader should clearly know what is being sold and what the great offer in just by reading the headline.
The second type of headline is an indirect headline. Unlike a direct headline, this type of headline uses a subtle manner.
Its main goal is to make the reader curious so they feel they must read more. Commonly indirect headlines use words with double meanings.
