Kindle provides an amazing opportunity to leverage the book marketplace to grow your business.
It doesn’t even matter what type of business you have, becoming a published author can build your reputation as a knowledgeable professional faster than almost any other marketing activity you might choose to do.
Build Relationships
Whether you’ve already published or not, you need to focus on building relationships with others by using your website or blog, social media, and live events to help people get to know who you are and what you do.
The more people know about you, the more they’re going to get to know you, like you and trust you.
Website/Blog – Write directly to your audience about problems and issues you plan to address in your book(s).
As you do, you can point to published work for more information, or you can use the questions and answers via discussions prompted by your posts to help you write your book.
Social Media – You don’t have to be everywhere on social media. But, you do need to be where your audience is.
Figure out which top three social media your audience uses on a daily basis and create a presence there.
List your profession and include “author” in your profile. Always link to your books.
Events – You can go to in person live events, as well as online live events.
Webinars, Facebook Live, and other technology enable you to conduct interviews, explain hard concepts and more, easily.
If you already have a book, remember to give away some signed books at the events to help people get excited.
