The Internet Marketing world has come a long way. To start an online business and compete in a pool of
sharks requires wit, technical advantages and the ability to create and innovate. Thus, marketers are
constantly coming up with more and more ways to stay on top of the trends and to dominate their
marketplace.
To quote Richard Koch in his book – The Star Principles©, to build a truly profitable business, your
business must have two traits. One, is must be in a fast growing niche. Two, you must be the market
leader in your given niche.
The same applies for the internet marketing world. We’re going to see some
big shifts in marketing and this book will show you how you can dominate your niche using PLR.
Are you excited yet? You should be.
Enter the world of Private Label Rights (PLR).
What is PLR?
PLR stands for Private Label Rights. For simplicity’s sake we shall refer to it as PLR from now on.
In the online business world, a product (usually an e-book, audio or video course) with Private label right
means you can take the product, edit the contents and brand yourself as the author.
Which means – you literally OWN the product. You can do almost everything you want with it (subject
to the rules set by the person who sold the PLR in the first place). But most of the time, you can do many
things with PLR content to build and grow your online business.
Want to know more? Then head on to the next chapter!
