To stand out from the crowd and be a little bit taller than your
competitors you need to figure out what makes you different. From
there you focus on that and find ways to celebrate it. Your differences
will then be the foundation for your unique selling point. To figure out
this you must have a vision for your company. To brand your
business it is essential that you are as clear as possible about what
your vision is. Ask yourself what is different about your products or
services? Once you know what that is you can then find ways to
package your products in a different manner that makes other people
say WOW!
Your business plan must include a way to be remarkable. Every
business has the ability to do this. Don’t be lazy or make excuses- put
work and plenty of forethought into this. After all practically anyone
can open a business or offer a service but you must go one step
further. You need to go the extra mile and put in the extra effort. Don’t
put in 100 percent effort but 200 percent. Find your niche and then
take the initiative to be you but a you that is different from everyone
else. You can sell the same products as 50 other businesses in your
area but you will have the hook that draws customers in.
