You are probably familiar with the social network Facebook, and the fact that a lot of people spend time there. Even if you are not on Facebook yourself, and odds are that you are if you are reading this, many people spend a significant amount of time socializing on Mark Zuckerberg's little corner of the World Wide Web. The actual numbers are staggering.
• As of September 2017, there were 1.37 billion active users who visited FB every day.
•There are more than 2 billion Facebook members that log on 1 or more times per month.
• Out of all the dozens of social media websites, Facebook accounts for more than 42% of all monthly social network traffic.
Those statistics tell you why, if you have a business online or off, you should definitely consider growing your brand and increasing your sales and profits by spending some time on Facebook.
One way to do that inexpensively, and even for free, is with an advertising platform called Facebook Offers. While this advertising type has been around for years, it received some upgrades and much-needed changes in 2016. Now business owners small or large, whether doing business in a brick and mortar store, online or both, can reach prospects around the world.
Facebook offers are quick and easy to set up, and you can streamline and filter them so you can laser target the exact people that are looking for what you have to offer. Since Internet citizens on social media sites are in a more laid-back and friendly mood, socializing and "hanging out," they are much easier to approach. Studies show that Facebook users either don't care about advertisements they are shown, or they have positive opinions about them.
That's right, either someone likes your Facebook offeror they won't care one way or another about it, but no one is likely to view it and have a bad taste in their mouth afterward.
Another good reason to use Facebook offers to grow your business has to do with online advertising as opposed to traditional advertising. McKinsey Global Institute points to their research, which shows, "Social media campaigns are 60% more effective than traditional advertising campaigns."
This special report will show you exactly how to set up a Facebook Offer campaign, how to boost its presence, how to advertise it, and some proven techniques and tips that guarantee you have the best chance at success right out of the box, even if you have never advertised online before. Let's get started by defining exactly what a Facebook Offer is.
