Being a great service seller is NOT about
selling... It’s about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that’s wrong... Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with
the concept of PREselling to maximize Conversion Rates. It’s the foundation
of building income through content.
Ongoing Goal... Deepen and focus your understanding of this material. Re-
read it once per week for the next eight weeks, monthly after that. As you
progress through DAYS 2 through 10, it’s going to be easy to lose sight of the
“big picture” presented today. And there’s another reason to re-read
regularly... it will mean more and more to you as you gain each DAY’s new
perspective.
With these goals in mind...
2.1. PART ONE Business Basics... The Pathway to Profit!
Do you know what is the single largest sector of the business world?
SERVICES!
Care to guess what the single most overlooked business opportunity on the Net
happens to be?
SERVICES!
Selling your services online is a fantastic way to “leverage” your income-building
potential -- all at a minimum cost.
By services, I don’t necessarily mean Net-related services like programming or
Web design (although they can and should be included here). You could be...
• a landscape designer
• a cartoon artist
• an import/export specialist for Germany
