Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business. Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill.
Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying ongoing success. There are approximate 100,000,000+ Web sites out there...and growing daily.
Without some good old' fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment:
Joint Venture Marketing Leverage
All but gone [certainly rare, to say the least] are the days when you could merely just e-mail an E-zine Publisher with a copy of your offerings and a 50% profitshare.
You've got to captivate your potential Joint Venture Partners with a more strategic, longer-range heap of killer benefits, as well. Prove to them that you are extremely sensitive to *their* overall wants, needs and desires- not yours or mine.
Good Strategic Joint Venture Alliances take time to cultivate...It's all about building trust.