you'll lose their trust and they won't buy anything.
For example, "Free Marketing Software! No
purchase is required." Another example, "Free
Investing Report! You don't need to buy anything!"
23 Automate your online business to save extra time
for marketing and advertising. You could use auto-
responders, time saving software, etc. For example,
you could say, “E-mail our autoresponder to get our
FAQs.” Another example, you could buy an e-mail list
software to automatically delete unsubscribers and
people who accidentally subscribe twice to your list
with the same e-mail address.
24 Entice people to link to your web site by giving
them something free in return. This'll increase your
ranking in some search engines. For example, you
could say on your web site, "Reprint Our Articles On
Your Web Site!" Another example, "Give This E-book
Away To Your Own Visitors!" Just make sure they
link to your web site in order to give the items away.
25 Trigger your readers’ emotions in your ad copy.
For example, if you sell a book on gambling tips, tell
them the feelings they'll get when they win money. It
could be the relief of getting out of debt or the
excitement of being wealthy. Another example, if
you sell a self-help cassette on getting over shyness,
you could describe the feeling of having confidence.
