Strategic Planning in the Small Business


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Introduction

The United States Agency for International Development (U.S.AID) sponsored this project as part of the U.S.Congress initiative entitled Secure Eastern European Democracy (SEED Ac:).

This project is one of a number of university-based initiatives to provide education for university faculty in emerging countries about business management and economics in support of the newly established market economy.

Since June of 1991, the International Enterprise Academy at The Ohio State University has worked cooperatively with the Solidarity Economic Foundation in Gdaiisk, Poland, to facilitate the creation of three Polish-American Enterprise Institutes in connection with the universities in Bialystok, Poznaii and Rzesz6w.

In each site two coordinators and fifteen or more faculty members have established courses for business owners in Entrepreneurship, Marketing, Management, Finance, Strategic Planning, and Export-Import. In addition, we developed skills among the faculty for business advising in these areas and developed case studies of Polish entrepreneurs.

The development of the six curriculum products took place over a two-year period and were the cooperative efforts of the coordinators from the Polish Institutes and the faculty from various American Universities.

We are indebted to the following people for their dedication, patience and understanding in addition to their outstanding expertise in the area.

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