SEO - PROG - Google Secrets - How to get a top 10 ranking

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How Google Works

This chapter explains those elements of the Google ranking process that will matter

most to you. It is not meant however to be an exhaustive inside look of how Google

works – only a handful of persons at Google know this.

Google, like other search engines, uses automated software to read, analyze,

compare, and rank your web pages. So you need to know what elements and factors

Google cares about, and how important these factors are in relation to each other.

Because this is an important concept, it will be repeated: Google uses automated

software to analyze your website – not human beings. Which means that visual

elements of your website that may matter to you – like layout, color, animation,

Flash, and other graphics are ignored by Google. The Google search engine is like a

blind person reading a book in Braille – anything that is graphical, spatial, or visual in

nature is simply not seen.

As such, you need to start thinking like the Google search engine.

So What Is a Ranking?

As stated previously, a ranking on a search engine is a web page’s listing and

relative placement on a results page (also known as a SERP) for a certain search

query. As an example, if you type “house plans” into the search box at Google, you

will get those listings displayed (10 listings per page by default) that Google deems

most relevant to the search phrase house plans, sorted in order of relative


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