Snapchat is a social network that allows users to send “Snaps”— pictures and videos—to their followers. It’s a bit like Instagram in some ways, but in other ways it’s definitely not.
We’ll talk more about how the app works later, but the closest things I can think of to describe it to you is sort of like a cross between Instagram and Periscope.
Think Snapchat can’t help your business? Think again. Take a look at some of these statistics:
Over 150,000,000 people use the app daily
Over 10 billion videos are watched on Snapchat daily
41% of 18-34-year-olds in the U.S. use the app daily
Over half of new signups are over age 25 Not only does Snapchat get a massive amount of traffic each day, it’s also incredibly effective.
Their ad platform did a study that tested things such as eye tracking, emotional responses, and surveys, and the results were impressive. It found that Snapchat ads:
Got twice the visual attention of Facebook ads
Got 1.5 times more visual attention than Instagram ads
Were 1.3 times more effective than YouTube
Let’s take a look at what makes it successful.
