Harvard Business School Press


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T HE ANTICIPATION WAS PALPABLE at the venerable New

England country club as men and women in sober business

dress arrived one crisp evening in September. At the registration

area, along with the usual name badges, they were given colored

dots to put on their lapels. Each participant was asked to choose


two colors of dots: one to match the industry he or she was cur-

rently working in (or had just left) and the other to represent the


one he or she hoped to move into.

The club was holding a “structured networking” event for

people looking to reinvent themselves, many of them managers

downsized out of high-powered jobs. I had been invited to talk

about using networks to change careers. People were footing a

hefty attendance fee because they knew intuitively what I was

there to tell them: that none of their existing contacts could help


them reinvent themselves. That the networks we rely on in a sta-

ble job are rarely the ones that lead us to something new and dif-

ferent. The purpose of the event was to put into practice the


famous “six degrees of separation” principle, whereby the fastest

way to get to people we don’t already know is through contacts as

far away as possible from our daily routine.

The colored dots were designed to simplify the communication

process, to replace the usual preliminaries, the “Who are you?”

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