Even in these relatively early days of the 21st Century, it is clear that the Internet is going to play an ever more central role in everything that happens in the modern world.
There are now over 6.6 billion people on this planet, and already, over 1 billion of them have access to the Internet!
And that figure is, of course, growing at an almost unbelievable rate each and every day.
So, it is sometimes a little difficult to take on board that only thirty years or so ago, the Internet literally did not exist!
There can be no clearer example of the speed at which our lives and the world around us are changing than the explosive growth of the World Wide Web.
Except, maybe, for one other aspect of technology whose growth has perhaps been even more dramatically explosive.
That is, the use of online video.
Whilst the net is around thirty years old, online video as a popular marketing tool is a mere babe in arms, having really only come to the fore in the last three to four years!
Now, the specific reasons for this explosion will be dealt with later in ‘Video Profits’, but what this tells me and should shout at you is that you and your business need to become a part of this right now.
If you use the Internet in your business in any way, shape or form, you cannot, simply cannot afford to stand on the sidelines and watch whilst others get ahead of you.
If you use the net to advertise real world tangible products – anything from books to Cd's, vacuum cleaners to aircraft engines – you must be using videos, or at least beginning to.
If you are an Internet marketer selling intangible products – eBooks, software, marketing courses or training materials – you must become a player, if you have not already done so.
Why?
Well, if you don’t, you can be sure that someone who is directly competing for the same business that you are fighting for will be doing so, now or very, very soon.
Maybe they too are sitting reading this book, just like you are.
Perhaps they are already using video to advertise and promote their business? Okay, in that case, they are already ahead of you, but, don’t panic! The situation can be saved, as you will discover later in this book.
And, if they are not already using video, then so much the better.
You have a great opportunity to be the first through the door, the trail-blazer, and that is the kind of opportunity that will only ever come your way once.
Don’t you think that you should be taking it, rather than sitting on the fence, watching what others do? Maybe you don’t know how?
Excellent! Then you are reading exactly the right book!
Even if you do know about video marketing, and are using it, you must accept that marketing using online videos is a business tool that is changing on a daily basis.
What works fantastically well today will almost certainly work less well tomorrow, and you need to have your finger very firmly on the pulse to know what is likely to happen next.
This book is called ‘Video Profits’ for a very specific reason.
It is all about what you can do right now with online video marketing. More importantly, is shows you where marketing using videos is likely to go next, and what you must do to make sure that your business is firmly on top of the next wave.
Of course, I am also going to tell you everything you need to know to make your online video marketing efforts super-successful right now, because I do not know of any business that wants to wait until tomorrow to start making money!
And, you should know a little about where online video marketing came from as well, because this history is still massively relevant to the continuing success of many of the earliest online video marketing trail-blazers.
But, this book is primarily focused on how you can succeed with video marketing on the Internet right now, and where it is likely to go in the future.
It is mainly about both the ‘now’ and ‘The Next Generation’.
But, let’s start with a very brief look backwards......
