Article writing can be difficult when you are first beginning. You want to get the word out about your website or products and know that writing articles is a great way to build credibility with internet users and the search engines.
The temptation is to write a glowing sales pitch about your product or offer. One word for you: Don’t. Save the sales pitch for when they get to your site. And that’s where articles come in. The job of an article is to get visitors to your site.
They aren’t re-modelled sales letters. You have to give a bit to get a bit. You give out some valuable information and the reader will give you their time and read what you have to say.
Writing articles that you want to release to a wide online audience are all about demonstrating your credibility by providing useful information for the reader.
And useful information doesn’t include how fantastic your product is and how it’s going to change their lives. Even if it will do that, you can’t write an article about it and expect to get it published.
So how do you write an article that others will want to read and not only that but it will make them want to take action and click on the link to your site? It goes back to that old chestnut – find out what people want and then give it to them.
How many times have you heard that before? How exactly do you do that? You find out what web visitors are searching for by doing keyword research, find out what the hot topics are from message boards and blogs, look at your own web stats and see what terms are already bringing traffic to your site.
You could also put up a page on your site where you ask visitors to tell you if they are wanting specific information or it could be a survey page making it easy for visitors to give feedback.
Or if you offer a search function on your site use a tool like Hitslink to track the path people take as they navigate through your site and the search terms they use along the way. I did this recently with one of my websites.
I have a potty training website and I noticed from my web logs that I was getting a few searches from people interested in ‘how to potty train boys’ so I wrote an article about it.
I already had various articles on how to potty train, when to potty train, different potty-training methods you could use but I didn’t specifically have one about potty training boys.
Now, between you and me I don’t think there is a lot of difference between potty training girls and potty-training boys but some of my web visitors obviously did and so I gave them what they wanted.
Keyword research is very important and is normally the seeding area for article topics. There are a few options when it comes to keyword research. You could use a tool like Wordtracker.com which is a comprehensive search tool.
The downside is that you pay a recurring fee to access the information. If you wanted to only pay a one off fee then you could use a software program like AdWords Analyzer.
It provides real-time tracking of AdWords costings and searches for each search term as long as you have an Google AdWords account.
If you want to get the best keyword search tool around then you can’t go past a sophisticated tool-like Theme zoom.
Theme zoom operates on a monthly recurring fee but you get a lot of valuable data for your subscription payment.
While the full depth of what it provides is beyond the scope of this ebook, it is a very comprehensive research tool.
With respect to articles, it tells you exactly which keywords are best suited for article content so you can just go through the list and pick out those keywords and write an article about each one.
So let’s say you’ve done your research, and you have a keyword that you want to write about, what next? It’s not always easy expressing yourself on paper or on the screen.
You want your words to convey your knowledge about a subject so that your reader takes action.
How often have you ended up staring at a blank screen for so long you gave up? Or, you try a few lines only to delete them all and start over.
Again. Why is it so hard to talk about your subject matter? How can you write an article that you will feel proud to have your name on and one that will.
HowToSubmitArticles.com prompt the reader to visit your site? Where do you start? Read on and your questions will be answered.
