PLR stands for Private Label Rights. Sometimes referred to as “White Label” or “Resale Rights” content, is a type of content that is commonly sold to Internet marketers and webmasters.
Private Label Rights licenses can be different but all have the same general principal, the license permits the buyer to rebrand and put their own name on the articles.
That means upon receiving the articles, you are free to use them in any way you wish - in both commercial or non- commercial ways.
In short, depending on the exact license being used, when one buys PLR content, they are free to take the work, modify it, put their name on it and even sell it. Buyers are can resell the Private Label Rights as another Private Label Rights to someone else.
Private Label Rights comes in many shapes and forms with the only thing common to all are that they are digital products. Examples of Private Label Rights are articles, eBooks, graphic templates, charts, and excel spreadsheets.
The price is lower than having a free lancer create one from scratch because there are several buyers with the cost spread across them.
However, make sure you read the fine print; not all Private Label Rights give the buyer the same right. In some cases you have to retain their copyright or you cannot resell the Private Label Rights or only in a limited capacity.
Make sure you take a look at the right so that you do not run afoul of any legal problems.
