To answer the second part first: copywriting is perhaps the single most important skill in online marketing.
Get it right and everything else will follow – sales, sign-ups, etc.
Get it wrong, and nothing else matters.
Simply put, copywriting is the writing you use to promote your online business.
This can include your newsletter advertising messages, product sales information on your website and articles that promote your product.
It’s also your headlines, your ads - any writing you use to promote your website or product is what’s known as copywriting.
