The Internet has been the rage for over a decade now. Gone are the days when people would condescendingly look down upon the Internet world as a time passer or a satellite devise to track ones high school pals.
Today the virtual world controls the pulse of all important nerve centers of the real world.
Authors are using it for virtual book launches, it is indexing the movement of stock exchanges all around the globe, it has become the most important tool for communication, you name a field and it has been revolutionized by cyber networking.
And one of the biggest innovations it has probably brought to the world of marketing.
Advertising was never so much fun and interesting.
And it is this medley of avenues that social networking has set out to explore, which goes by the collective name of Social Media.
So how is it that you can use this creation to market whatever it is that you want to sell? Read on to get the answer.
One thing you need to keep in mind is that, the social media only assists in promoting your brand as against creating it.
It only acquaints people of your ambitions and goal in life as against being an aggressive sales portal.
So before you log on to one of these sites ensure that you have a brand that has enough meat in it to arrest and sustain the attention of the web traffic you will be interacting with.
The social media is only fruitful till you can convince other people. According to Dr. Ben Mack, your brand is not the item that you put up for sale; instead it is a projection of that latent quality in your character, that should persuade them enough to be eventual buyers of whatever it is that you are selling.
What Obama did was he spread his message of change through his ‘brand’ vote for change; and in doing so, he used today’s most happening tool of communication - the internet, more specifically the social media.
People all over the world liked his brand and bought the product he was offering a presidential term in the White House.
They paid for it, by digging into the smallest savings they had as small as $1, $2, $5 etc. and contributed it to his electioneering funds.
The rest as they say is history.
