Offline Networking: Does it Really Matter to Us Internet Marketers?
One of the most common mistakes that Internet marketers make is to assume that every last thing they do must be online.
Wrong! Offline networking can be a very helpful resources when it comes to building your online empire.
Here are some examples of how devoting some time to networking offline using traditional networking tools can make a huge difference.
Even if you operate your business completely online, you still need to interact with people offline. This means spending time at events where business people gather.
There are a few different venues you can try:
• Chamber of Commerce mixers
• Trade shows
• Business fairs
In each of these venues, you have the change to visit with other people, let them know what you do, and invite them to learn more.
Not only do you have the chance to possibly pick up some leads, but you may also come across someone who would make an ideal partner.
Other offline networking tools can also work for you. As an example, giving a speech on your online marketing work at a civic club can open up a lot of opportunities for you to connect and possibly create solid working relationships with people who are more experienced with brick and mortar businesses.
Both of you can benefit from the exchange of ideas, and at the same time possible create a hybrid situation that will be mutually advantageous.
Offline networking essentially adds one more dimension to your marketing efforts. The word of mouth that you generate with all your online methods can be easily doubled if you also make use of offline approaches.
And after all, it is all about people telling other people who you are, what you do, and how you can help them.
Don’t assume time spent with offline networking will not yield some great results. Doing so places limits on your ability to network, something you do not want to do.
