‘How To Set Up Your First Profit Pulling Sales Funnel’
Every internet marketer who sticks with it longer than a few months ends up with a general idea of what a “sales funnel” ought to look like. The trouble is...
A. You often find out about sales funnels too far onwards into your marketing journey. The sales funnel you hastily create as a result ends up more as a “patch” or afterthought on your marketing strategies, instead of a vital component in your initial long-term plan.
B. And this is the biggie - everyone tends to think in “Perfect Diagram” mode.
What is “Perfect Diagram” mode? It’s the phenomenon that occurs after a lifetime of reading textbooks and picture books.
People imagine simplistic, textbook perfection, like so... ... when in reality, until you become a seasoned, experienced internet marketer, if your first sale funnel could be rendered or “translated” realistically, it might look more like this...
So... are you really doomed to mess up your first sales funnel, so that it looks like something from a carnival Hall of Mirrors, or a psychedelic scene out of Lewis Carroll’s “Alice in Wonderland?”
Of course not. This only occurs because people do not understand all the different components that go into creating a successful sales funnel.
Take care of learning about the different components, set each one up properly – and your funnel will be 50% perfect!
So... what do you need to do, to take care of the OTHER 50%?
You need to have that long-term marketing plan – so your sales funnel can play an important part towards bringing your goals to successful fruition.
There are dozens of reports and posts out there, dealing with “making a long-term marketing plan”, so that’s not going to be our primary focus today, though we will cover the basics. Instead, we’re going to take a good look at every single funnel element, so your plan won’t have any invisible gaps – the sort that quickly cause problems like unnecessary leaks and bottlenecks.
Newbies guide to setting up a sales funnel
You need to know how to effectively use:
• Squeeze pages
• Entry points
• Freebies
• Low end offers
• $1 offers
• Upsells
• Downsells
• Cross sells
• OTOs (one-time offers)
• Repackaging
• Repurposing
• Recurring income products and services
You’ll also need to know how to perform specific functions:
• Incorporating affiliate products into your sales funnel
• Leading the customer up through different price points
• Collecting opt ins
• Building buyers list and prospects list
• Separating the two lists
Newbies guide to setting up a sales funnel
We’re going to cover those too – as well as intersperse them with 2 Sales Funnel Super Tips – and 12 Sales Funnel Mistakes – and more.
But don’t worry: We’ll pare all this down to the absolute, essential “bare bones” detail – there’s nothing worse than an overload of information! Let’s start with the basics.
Alternate Names: “Landing page”, “opt-in page”
A “squeeze page” exists for one crucial purpose: to turn readers into subscribers. Subscribers – not readers - make up your email list, which exists so you can track your traffic and conversions, and legally send each member emails without it being considered “spam”.
How does a squeeze page get readers to part with their name and email address? It literally “squeezes” the reader until he feels he has no choice but to give up the contact information you’re requesting – because he wants your irresistible bribe or lure that much! He may not even want to subscribe to yet another list – but he will subscribe to yours.
