The Importance of Good Traffic
Nothing happens online without good targeted traffic.
That sentence is the basis to everything that has to do with the internet, and that of course includes your web site and everything you do online. Before we get into the free traffic methods in this book, you need to really understand that, not just that traffic is everything, but that targeted traffic is the most important thing online.
But what is targeted traffic? It’s traffic which has already shown an interest in the topic that your site is about. So if your site is about dog training, then you should target people who have an interest in dogs, who own a dog, or who might looking to get a dog.
This also means that you should not target just anyone and everyone simply because they might have found a picture of a puppy to be cute.
You need to remember that whatever you do online to drive traffic to your web site (or your affiliate link) needs to be targeted traffic in order to get the best results. Do not be fooled by those “get a million hits to your site” services thinking that you have found the golden egg. The reality is that you will be very lucky to see any sales come out of traffic like that.
Let me show you a quick example. What would you rather have, 10,000 untargeted visitors to your site of whom only 20 people convert into a sale or lead, or 1,000 targeted visitors of whom 100 converted? I would much rather good targeted traffic over general untargeted traffic any day!
Yes, you will get less traffic overall to your site, but more of the targeted traffic will convert into a sale or lead, depending on what your objective is on your site.
That’s the other important thing you need to decide upon now, what is the objective of your web site? What do you want your visitors to do when they get to your site?
I see many web sites all the time where there are 101 things I can do and click on, which generally results in doing nothing. Busy sites with a lot of links, banners, or ads can be too confusing to visitors.
They are not sure what they are supposed to do with too many options for them to choose from. Your site should be simple and to the point with only a few different things that visitors can do.
Along the same lines as having an objective, you also need to know what type of targeted traffic you need. Who is your target audience and who is your site made for?
Without actually asking these questions you will not be able to properly target the traffic by creating the best ad or by writing the best article to attract the proper visitor.
So before you start implementing these traffic strategies, first make sure to know who your audience is, what you want them to do on your site, and understand that targeted traffic is the only type of traffic that matters.
