The term “Social Media Marketing” is becoming common. While a year ago it used to be
SEO or Search Engine Optimized content, which is basically content with a few specific
keywords, put in here and there, the trend nowadays is with various social networking sites
like Facebook and Twitter to increase the profile of a website. The Internet is evolving quickly
and something new concerning how you can improve your site's profile is coming up almost
on a monthly basis.
Specifically, with Facebook there is a lot of information floating around the net about how
essential it is for businesses to be on their website. Yet, many businesses have an innate fear
of social networking as such because of their concerns with data security. This is the dilemma
that most SMB or Small to Medium Businesses face, whether to be on Facebook or not.
This guide's purpose is to discuss in detail what exactly Facebook is and how using it can
help any small business become bigger than imagined through social networking.
What is Facebook?
Facebook is a social networking site that was launched in February 2004, by January
2011, it had garnered over 600 million users. It is now considered the third largest web based
company in the US after Google and Amazon and usually has more visitors every day than
Google.
Even though Facebook my not be considered large when compared to the behemoths that
are Google or Amazon, its growth rate has been so fast that people now feel that ignoring
Facebook is at their own peril. Even a year ago, Facebook was considered as something for
the younger generation – in fact when it was launched first by founder Mark Zuckerberg; it
