1 Don't forget to use words that create emotion.
All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc.
For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!"
2 Sell more back-end products to your existing customer base. You’ve already created rapport and trust, and proved your credibility to them.
That's why it’s usually easier to sell to them the second time. Sell back-end products that relate or complement the first product you sold them.
3 Make it a practice to upsell to new and existing customers. After they decide to buy one product, offer them another product at the point of purchase.
You already have them in a "yes set" because they are going to buy your main product.
4 Cross-promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost.
The other business should have the same target audience. For example, if you’re selling picture frames, you could team up with a photography studio.
5 Create joint venture deals with other businesses.
You can expand your product line and target other profitable markets at a lower cost. The joint venture deals could be trading advertising, barter products or services, joining an affiliate program, swapping business strategies, etc.
