Selling information products is a very lucrative business, whether it is an eBook, an mp3 file or an instructional video. Marketing these types of products can make you RICH!
Digital information products need no physical space to store stock, and they can be produced relatively cheaply and quickly.
In fact you probably already have the means to create your first product right in front of you right now.
All you need are these basic essentials:
• A computer with a couple of software programs. These programs can be downloaded from the internet for free - we’ll give you the links you need later on in another chapter.
• An internet connection either a fixed contract price or a Pay as You Go connection.
• A domain name and some hosting space.
• A means of taking payments from your customers
• An Idea
You need very little working capital compared to other business start ups, and we are going to show you how to create your product quickly and easily in just the next 7 days.
You will never find an easier, faster or cheaper method to making money online than this.
7 Day Product Creation Crash Course
Why Create an Information Product.
Every day people are surfing the Internet looking for answers to their specific problems. They need to know, they want the information and they want it RIGHT THERE AND THEN.
You’d be surprised at what people are looking for and how easy it is to just do a little in depth research and produce exactly what they are looking for.
We know, we can hear you saying, but why should someone buy something when they can find the answers for free? The simple answer is TIME.
By creating an information product that caters specifically to their wants and needs you are saving the other person their most valuable asset, their time.
Your product will give them the instant answer to their most pressing problem.
Once you have identified your hungry crowd you simply provide them with an information product that will give them a solution to their problem.
Using the methods contained in this book, you will quickly be able to identify what people want and desire and you will be able to produce an information product to fulfil their needs.
Once you have created your product, that’s it, you can sell it to as many people that need it over and over again, creating a passive income stream forever.
People are always looking for information on all kinds of things to help improve all areas of their lives.
7 Day Product Creation Crash Course
Next time you are in your local news agents, take a look at the magazines that are on sale.
We bet you that there are magazines on those racks that cover topics that you never even considered people wanted information on.
From keeping their pony, their tropical fish, growing their own vegetables, housekeeping tips, caravanning and camping, classic cars, hairstyles, tattoo designs, financial trading, digital cameras and photography .........................
And the list could go on.
Magazine / Publishing companies wouldn’t waste their time and money producing these magazines, if there weren’t people interested in purchasing them for the information they provide.
Take a serious look at what is on those newsagents shelves, look at the subjects are they covering, and how many titles cover some subjects in smaller niches? For example, Weight Loss is a huge area with many smaller niches.
A niche is a subset of a main market. Let’s take the weight loss idea and just brainstorm it a little.
Weight Loss – after pregnancy
Weight Loss – for seniors
Weight Loss – for teens
Weight Loss – for women
Weight Loss – for men
The weight loss market is huge! (No pun intended)
By looking at the various publications you can drill down further and create your information product targeted to a specific subset of the main topic.
7 Day Product Creation Crash Course
This is what information marketing is all about; you identify a large hungry crowd with a problem and provide them with a specific solution to that problem.
Look for a market that is already there asking questions and seeking answers.
DO NOT make the mistake of trying to create a new product when there is no clear evidence of any market for it.
Do not be put off if you find a niche where it looks like everyone and his dog is marketing to them, this is actually a good sign that there really is a high demand for products covering that subject area.
Likewise, if you find a niche where there are very few marketers marketing to them, this is usually a sign that the people in that market are not willing to purchase information and it would be a waste of your time and effort to produce any kind of product for them and their market.
Creating a product that people will pay you for over and over again does take some time and effort, but once you have created your product you then have the opportunity to make money from it for as long as it contains the relevant and up to date information that people are looking for.
Let’s say that your finished product will sell for $27.
It takes you 7 days to produce that product from start to finish.
7 days of 5 hours a day is a total of 35 hours, you pay yourself a minimum rate of $10 per hour so the product has cost you $350 dollars to produce. Once you have sold just 13 copies, the rest is just clear profit.
