Identifying the target market is not an easy task. It is indeed one of the vital elements which inform you about the market you want to target and how it can bring the maximum benefits to you and your consumers and prospects.
In other words, it will become easy for you to look after your customer’s needs and wants in a much-improved way only if they all are grouped according to their tastes and desires.
There are different types of market that can be targeted. They are discussed below. Target Market This type of market consists of your key customers that have the identical needs and wants.
Although you have not fully described their needs, you still are in a better position as you are aware of who is your target market. It can be on a larger scale or smaller scale.
However, more than the size is their needs which will play a decisive role in the end. Secondary Market This is the market that is linked to your target market; however, it is not the segment that earns you the majority of the revenue.
For instance, a company who makes roof, their primary target market consists of commercial buyers who replace roof.
In addition, the same company also has the secondary market that contains residential segments that repairs roof.
Although the majority of the income is extracted from the primary segment, nevertheless the secondary market does make a handy contribution to the roof company
