Most business owners will have heard the phrase “The money is In the list” but exactly do we mean by that?
Simply put, if you run a modern day business then you are going to both want and need to create an email list comprising of people who have an interested in your business, in your products or services and are happy to hear from you and may become customers one day.
The process involved in getting these potential new customers emails, is called list building when you are building your list you encourage people to become a subscriber by giving them something valuable, the subscriber gives you their email address in exchange for what you have to offer i.e. newsletter, E-book, Cheat Sheet etc.
List Building is a great way of building up a bank of potential customers who are interested in what you have to offer.
The good news is there are various different tactic's you can use to build your list as fast as possible, building your list should be a priority for every business, as a bank of potential customers interested in what you have or do is priceless.
Everyone should create a list, its one of the easiest and cheapest ways to market your products and services to your target audience base, and the things is by joining your list they have already shown that they have an interest in what you have to offer.
In other words the more people you have on your list the more access you Have to potential customers.
Once they are on your list you can e-mail them with your offer, product or services giving you direct access to them.
However your email list is not just for selling, make good use of your list and build relationships via email. If your subscribers have signed up to your newsletter make it high quality info that's hitting their in-box, or send out emails with discounts or special offers just for your list.
Its vital to building a highly converting sales list that you use only quality content and premium give away.
There is no quick fix when it comes to list building takes time but the rewards that a responsive quality list can bring your business makes it well worth the effort.
Always remember that your email list is not just a bunch of names and emails, your is so much more important than that, your list is a valuable community of prospective customers, therefore you have to ensure treat it like gold.
