As of January 2017, the social media and World Wide Web giant Facebook claimed 1.79 billion active users. Notice the descriptive adjective "active" was used there.
This means these are Facebook accounts which show regular and continual activity. Only roughly 47% of the global population of 7.3 billion people use the Internet or 3.4 billion people.
In other words, more than half of everyone on the Internet, 52.65% to be exact, is regularly active on Facebook. Estimates show that Facebook users spend between 40 and 50 minutes of each day on FB.
Translation: Your prospects and potential customers are on Facebook, and they spend a lot of time there.
You may have the greatest product ever conceived and created in your field. It solves every possible problem your ideal prospect has not been able to solve in the past, requires a smaller investment than lesser capable products, and is simple to use. None of that matters.
If you have the world's greatest, "catch a fish with every cast" fishing rod and reel, it is going to be a failure if you don't know where the fish are.
You are wasting your money if you don't market where your audience is, and as the above statistics show, your potential customers are waiting for you on Facebook.
"Only 6.7% of companies on FB actually advertise there."
May 2017 Amy Porterfield - Facebook Expert, Blogger, Podcaster
That stat should get you excited! Just by advertising on FB, you jump ahead of most or all of your competitors.
This is huge. Since you can spend as little as $5 a day advertising, this means even the smallest of budgets can reach their audience on FB. Also, Facebook has multiple advertising methods you can advantage of.
You can also simply open a personal account and begin posting content, which doesn't cost a thing. There are paid advertisement methods as well, and they all have their own positives and negatives.
Business pages are good for driving engagement, and so are Facebook groups.
In this introductory guide to Facebook marketing, all of those aspects of broadcasting your business on the world's largest social media site are covered.
You will also discover why it is crucial you use video on Facebook. You will learn why it is important to become very good at targeting your advertisements to the right audience, the specific avatar that is looking for the products and solutions you offer.
When you are finished reading this FB marketing guide, you will be better prepared than most or all of your competition to harness the traffic on the world's busiest website, to help grow your business and improve your sales and profits.
