Introduction
Why You Need Articles, Reports, and E-books
No matter what you sell online, you will definitely benefit from articles, reports and e-books. In fact, most people who have online businesses will also have numerous articles, reports, and e-books designed to increase their business, and e-books may even be used as the products that the business is based on.
Articles and reports can always be given away for free to help increase website traffic or to help sell the products that you want to sell.
E-books can also be given away to help drive traffic to your website, or to help sell products.
Many marketers use high quality e-books as front end products, to help identify their most qualified leads so that they can work to sell higher ticket items to that group later.
Let’s take a closer look at how articles, reports, and e-books enhance your business:
Articles:
1. Articles can be distributed to article directories to drive traffic to your website.
2. Articles can be distributed to increase the number of inbound links to your website, for search engine optimization purposes.
3. Articles can be compiled into an e-book or report.
4. Articles can be used to sell your own product or an affiliate product.
5. Articles can be used to build credibility or brand recognition.
6. Articles can become viral, as they are used by other webmasters, ezine publishers, and bloggers for content.
