Sound like something you've been through? Regrettably and
unhappily, we have all been there haven't we? Ostracized by
neighbors, friends, even the letter carrier runs past the house in order
to avoid you answering the door. Dinosaur marketing. That's what we
were instructed. Everybody is a candidate for your business or
products. Everybody.
Thank goodness, things have evolved and marketing for your home
business has evolved also. No longer is it essential to beat individuals
up attempting to convince them to sign up with your opportunity.
Reality is, every opportunity out there is unique and everybody has
something special. But how do you pull in the individuals to you that
truly want what you have?
Get them to come to you. That's correct. Get individuals to come to
you by branding yourself as somebody exceptional. Somebody who's
well-educated in their field. Somebody who's seen as a leader.
Somebody they prefer to do business with and not somebody who
they would like to hightail it away from when they come along.
We must utilize attraction marketing. We've heard the term many
times recently (unless you've been on a deserted island) but not
everybody is quite up to speed on what it is and how it goes.
Essentially, attraction marketing has the following elements:
Draw in candidates to you
Build a Relationship with your candidates with your net content
