When it comes to getting the word out about your solutions, you have a lot of options for content publishing, from white papers to case studies to eBooks.
Each has its benefits and drawbacks, and each can work to deliver your goals and objectives if you take the time to understand them.
White Papers Businesses use white papers to engage with their audience and industries by teaching new information using a lot of facts and figures to influence the audience.
White papers are valuable educational materials that can be used internally and externally and work in both businesses to business (B2B) and business to customer (B2C) situations.
White papers drive top of the funnel needs by quickly improving awareness of the problem and the solution you offer.
Case Studies Case studies prove your assertions by using facts, figures, and visuals to drive home what has worked for a given customer.
Case studies show through storytelling, moving from problem to solution that gives the background and the results in a compelling way.
Case studies are very effective because they easily illustrate the effectiveness of a solution using hard data. eBooks eBooks aren’t hard-selling documents.
They usually take a short time to create, can be marketed easily, and are valuable to most audiences, whether they are B2B or B2C. They are cost-effective and easy to compile.
For example, you can sassily create an eBook from previously written blog posts that tie together and deliver a message.
You can include URLs and encourage your audience to get on your list, join your communities, and buy your products and use your services – all through eBooks.
These three content types are well-known yet subtle marketing tools that you need to use to ensure that your content marketing strategy will be successful.
Plus, every single piece of marketing collateral you create can be reused, repurposed, and reformatted to increase the return on investment exponentially for all three types of long-form content marketing, while grabbing your audience’s attention and keeping it due to the design and information inside.
