Which One is More Important
Product or Mailing List? If you would ask this question, “Which one is more important the mailing list or the product?” any savvy marketer would answer you “The mailing list”.
Principally, any wise businessperson puts the importance of hungry demand (and not just any demand) in front of the product.
In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round.
This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product.
You can sell advertising space or craft a Joint Venture with product owners in return for commissions, recurring or not.
Many of the most successful web businesses on the Internet today often establish the mailing list (or subscribers) first before the product.
One fine example is Friendster.com. Friendster.com, in a nutshell, is a website that connects friends and potential friends from around the world through free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not. Publishing Your Ezine the Pros There are several advantages publishing your own ezine can offer to you.
If the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an ezine can be the most ideal business to you is that it is so easy to start that any individual can do it.
There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with a broadcast feature.
Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own ezine. In spite of the low start-up costs and monthly fees, you can make money from several profit centers within the spaces of your ezine issues.
You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners.
Do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical ezine can be one of the best money-making vehicles you will ever acquire or build.
