Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny.
This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize your video for search engines.
• Cisco Systems, Inc. is a technology-based multinational conglomerate headquartered in San Jose, California. Their substantial research and knowledge of computer usage habits leads them to believe that as much as 80% of all internet traffic will be represented by video by the year 2020.
• Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines.
• YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.
• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video.
• WireBuzz tells us that a web surfer retains just 10% of the text- based content he reads online, as opposed to 95% of the message delivered in a video.
Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a barrel.
Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the Internet. Today you absolutely must have a blog or website introducing your company to the world.
Accordingly, you must be involved in video marketing to give your company a chance for success in the 21st century.
Some online and brick- and-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to be a club with few members.
In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have you seen for sale in your lifetime?
For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send you relevant, free traffic is essential.
That is the object of this report.
