At this point, it is now common knowledge that Instagram should not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider.
Right now, Instagram has over 1 billion active users – which is an insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all adults using the internet, as well as 25 million businesses.
This is a gigantic audience then, and it’s one that is constantly growing. Whereas Facebook (which owns Instagram) has been slowing down slightly in the past few years (not to mention facing numerous high-profile scandals), Instagram has been going from strength to strength.
One of the biggest reasons that many marketers overlook the importance of Instagram, is that they assume it is less flexible due to its purely visual nature. How can you sell something with just a picture?
In fact though, the opposite is true: Instagram’s visual nature is what makes it so valuable. Due to this fact,
Instagram allows creators to minimize the amount of work and time they put into projects.
It takes only a matter of minutes in some cases to snap a great photo – a few more if you’re going to edit it – as opposed to the larger amount of time it takes to compose a message or think of something witty to say.
You can easily take large batches of photographs and then upload them on a schedule, or even use stock images and just add some kind of inspiring quote on top.
