It isn’t only about long-tail headers and meta-tags. In fact, a lot of search engine spiders ignore meta-data anyway.
As search engines continue to evolve, they are looking more and more at format and layout.
This course will discuss a few things that you need to be aware of.
During the process of going through this course, be sure to check your website to make sure that you aren’t overdoing or underdoing any of these steps, and your search engine ranking should increase.
While this certainly shouldn’t be taken as an end all and be all resource or course on the concept of local SEO, it would help if you go in with an open mind and a fresh slate.
Because SEO is always changing, it’s important to remember that advertising and search engine optimization work the same as the real world.
The following is just a baseline that will help you brief yourself and get fully up-to-date on the topic of local SEO and such.
Take a good look at your page. Now go find a four-year-old and have them take a look. When you log into your website, you might already know where everything is, but if you have left it in the hands of your IT guy, that might work to your advantage in this case.
Is your site easy to navigate?
Is it visually appealing without appearing cheap or overly gimmicky?
Believe it or not, web crawlers are starting to look at page layout and ease of navigation among other things. They will see if your internal links are easy to read, and they will compare the information from following those links to make certain that accuracy and consistency is maintained.
Search engines care about the user experience, after all, and they want to get their regular customers to the right information quickly.
