Native Advertising may sound foreign to you, but believe me; you will want to know all there is to know about this powerful new traffic- generating strategy.
Not only is this one of the easiest ways to send a swarm of high-quality traffic to your websites, but it’s one of the hottest new methods online.
And don’t worry, native advertising is an ‘evergreen’ strategy that is bound to be accepted by publishers for many years to come. As you’ll soon discover, it’s quickly becoming known as THE leader in advertising models.
In fact, in 2016, 3 out of 4 publishers offer some form of native advertising on their websites, with over 90% of publishers planning to launch native advertising this coming year!
So let’s break it down for you, nice and easy, shall we?
Do you remember the popular traffic generation strategy back in early 2010 that was called “content marketing”? Well, native advertising is even hotter, and easier than content marketing, though it’s based on the same idea.
You see, native advertising based campaigns will send your click- through rates through the roof because not only are they highly targeted, but they are designed to look like killer content rather than traditional ads. Hence the word ‘native’. Your content will look and feel like the platform that it’s being hosted on.
What does that mean to you?
It means that your ads will blend into the platforms in which you are being featured, giving users a positive experience, and encouraging engagement with website visitors who are there to consume content!
Most often, your visitors won’t even realize that they are advertisements at all, increasing interaction and making it easy for you to build brand awareness.
Quite often, native advertising is created in such a way as to disguise the fact that it’s an ad at all, and instead, is designed to look like an article, news, or blog posts.
One example would be a native ad campaign set up as a lead page in order to generate and collect subscribers or leads, but is made to resemble a high quality article, relevant to the niche you are targeting.
A traditional landing or squeeze page usually includes a headline, an opt-in form and a few bullet points outlining what the person will receive after subscribing to a newsletter, and the call to action.
There isn’t a lot of content or value that is visible upfront.
A “Native Advertising” ad is totally different. It offers exceptional value in some form of engaging content, and the landing page that visitors may end up on will deliver on that promise.
How do you get started with native advertising, and build highly effective marketing campaigns that will generate maximum traffic and increase sales?
Let’s begin with understanding the top 3 ways of building incredibly powerful native advertising based campaigns.
