I’m going to show you right now a way for you to quickly create a product funnel. Period.
Obviously when I give it to you, it’s going to be a very specific product funnel. Some very specific steps to take.
This is designed to be a foundation. You can build on this foundation over time.
You can create additional varied types of products.
Create different kinds of products, to be able to put into your funnel as time goes on. A phrased that I used in earlier teaching was this idea that, if you build your foundation correctly, and you get your foundation in place, you can literally bolt things on, just like you can bolt additional accessories onto your car. You can bold additional pieces on at will, as time goes on.
You don’t want to build something that’s so complex that in order to put one more piece in you’ve got to remake your whole business.
I’ve seen people do that too. When they want to launch a new product, it doesn’t fit with everything else. They have to remake their whole business.
They go through these patterns of making sales, and remaking their business, and making sales, and remaking their business. You don’t want to do that.
You want to create a solid foundation. You can just literally bolt things onto the back end. Once you have this product funnel I’m going to share with you today. You’ve got 3, 4, 5, 6 products in the first month.
Then, if you want to add another product, great! You just put it onto the end. Or, you plug it into the middle somewhere.
Obviously this fits in with the automated auto responder sequences that we’ve been discussing. This idea that you’re going to promote one product to your automated list.
Through your automated e-mail campaign, for whatever the time frame is, 7, 10, 14 days. You’re going to promote that.
Then, when that’s over, you’re going to begin to promote something else. You’re going to be tracking, testing, split testing your sales page.
You’re going to be tracking, and testing which e-mails perform and create the most sales.
As that campaign grows, say, it’s got 100 e-mails in it, and you’re tracking the conversion rate on each one of those e-mails, you’re able to see which ones perform better than others.
You can move the ones that perform better to earlier parts of the campaign, when you have higher opening click-through rates.
And, over time, your conversion rates will go up, and up, and up. And, your dollars per subscriber will go up, and up, and up.
Let’s talk about creating products now.
