In 2021, if you have a product that you want to launch on the internet because that’s where it is all happening today this is the skeleton of the plan you need to build.
When Jeff Bezos started Amazon, they were dealing only with books. Bezos and a small team were packing and delivering books from a garage.
It’s a classic rags to riches story. It didn’t work out right away and many of the products the company tried to branch into over the next few years did not take off right away. In fact, they were branded as flops.
Today, Amazon has surpassed Walmart to be the world’s largest retailer. Let’s not forget the Macintosh.
The story of Steve Jobs and Apple computers and the promise of selling a million units in the first 90 days.
That most definitely did not happen and things went south to a point where Jobs clashed with the CEO he brought on board, John Scully, and got kicked out of his own company.
We’ve read the books and seen the movies. His dream came true only when he returned to the company fold years later and the iMac was launched.
Today, anyone who has used an Apple product cannot even dream of going back to whatever it was they were using before that. Jobs is often said to have had ideas before the world was ready for them.
And he knew it too. But it never stopped him from dreaming and preparing for the opportune moment.
Today, the world is a lot smaller thanks to the internet. People and the market are a lot more receptive to new ideas. Otherwise, Facebook would’ve never happened as quickly as it did.
Forget its many transgressions and you will see that the company was able to take off because it understood the pulse of the people and pitched exactly what it needed to and proceeded with excellent strategy.
So dig deep and find your inner Bob Dylan because: If your time to you is worth savin' And you better start swimming' Or you'll sink like a stone For the times they are a-changing'
Whether it is the growth of technology or the pandemic speeding things up, more and more things are being accessed on the internet.
Ecommerce has become more accessible and is providing exciting business opportunities.
And every industry is spawning individuals who want to be their own bosses, decide their own working hours or just want to take advantage of this internet explosion.
Some are smart and some are inspired. Whichever category you fall into, you will be competing with all of them.
Because make no mistake, they are all on the internet trying to get the guy on the 7 | Page Street to buy their product. So, how do you make yourself unique?
How do you rise above the white noise? Now, it’s one thing to know what you want to sell but it’s a whole other thing to know how to launch and market the product successfully.
And then, of course, you certainly want to make money out of the endeavor, don’t you?
There is a lot to go through and in the coming nine chapters we will go through the journey of sifting through all your options and getting the job done from start to finish.
We will create a plan for the product launch . We will go through how to do it. We will go through each step in detail. And we will discuss the tools you will need to get your product to the finish line.
The idea is to create a plan of action that will help you identify, locate and utilize your resources in the best possible way as you keep planning the next steps of your online business.
Part of that last step is going to be about marketing techniques that will help you source your product right to the point of running a 8 |Page store virtually and maybe physically if that’s on the cards.
Let’s start by understanding the importance of a product launch.
