● To continue the flow of the previous section, and show you powerful additions that you can make that will increase your sales beyond what you thought your writing ability could achieve.
● To lay down some strict rules which will assist you in avoiding the pitfalls that many others fall into. Lets stop dropping your customers in the water while they’re crossing that bridge.
● To re-enforce even further your personal excitement about your own products displayed through your sales letter, without tell tale hyping which will lose you sales.
● To give you a list of guarantees that you can use with your own products that are designed to push customers over the edge and hand you their cash.
● To discuss instant delivery, and how a simple few words about this can easily double your sales.
● To pay close attention to closings of sales letters, and to show you how they can be some of the most powerful tools you have in your arsenal to push more readers of the edge and turn them into customers.
● To address some general rules of sales letter writing to give your writing a real kick, and really bring it to life whilst avoiding the pitfalls of the modern day marketer.
