Making A Killing: Sponsored Content Or Bust
We’re going to jump into this course feet first. There’s a lot to cover and I don’t want this course to be 100 pages long so I’m not going to go over what I would call ”basics” such as how to setup a blog or install a Word press theme. If you need help with that type of stuff, there are countless videos and tutorials on the web.
You’ve seen it all over the web. Buzzfeed is doing it. CNN does it.
ESPN does it. Sponsored content is KILLING it. The days of solely monetizing through AdSense are over. Here’s what it looks like:
That’s a screenshot from the right hand sidebar on CNN.
And there we have the same kind of content on Venture Beat at
the end of an article.
This type of content is springing up ALL over the web and people
are out there making an absolute KILLING.
Some people are using it to popularize blogs. Some people are
using it for click arbitrage in Adsense in high dollar niches. Some
are using it to flip websites or sell products.
But we’re not here to monetize blogs with these ad networks.
We’re here to leverage their paltry CPC’s and make money on
autopilot.
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The CPC for Taboola & Outbrain are extremely low depending on
your niches, generally speaking you can get clicks between $.10
and $.35.
And the traffic quality?
Unbelievable.
Why is it “Unbelievable” Traffic?
Because the traffic WANTS to be there.
Compare this to StumbleUpon Paid Discovery traffic.
StumbleUpon Paid Discovery is charging anywhere from $.10 to
$.30 per visit, but the difference is that the visitors from Paid
Discovery are not actively seeking your content.
They are stumbling in as per their generic interest (let’s say travel
or health) and then you’re hoping they’re interested in your
content.
The problem?
The average Stumbler is hitting 10+ websites per minute, spending
only seconds on your site. You REALLY have to grab their attention
if you want them to stick.
And monetizing that traffic?
Much harder.
Those visitors are there bouncing around constantly not looking to spend money, just wasting time browsing around the web.
But not with services like Outbrain.
With Outbrain you’re paying only for the clicks you get. What does that mean? You’re getting people who are interested in your content before they even hit the site, unlike Stumble Upon.
That means your visitors will be
More Engaged With Your Content
Browse Around Your Site
Spend More Time On Your Site
Are More Likely To Spend Money
More Likely To Sign Up
BUT you absolutely MUST follow the guidelines for content otherwise you’ll be wasting money.
I’ll go over the guidelines first for your website and also for your campaign. Your end game is to create profitable campaigns so you can
A) Scale those campaigns up
B) Repeat the process in a new niche
Let’s Go!
