Entrepreneurs, Authors and Digital Product creators are always looking for ways to increase profits without doing more work. One of the best ways to do that is to increase pricing on their products and services.
However, there are limits to that strategy if a customer doesn’t perceive the product or service to actually be worth more.
One way to change the nature of the product’s perception without changing the content is to re-package it into a physical product.
So a PDF can become a paperback or hardback book. A downloadable video course can become a DVD Course delivered by mail. An interactive set of exercises on a website can become content delivered by CD.
In the past entrepreneurs haven’t taken this strategy because it can be cost or time ineffective. First, traditional publishing even in a hybrid arrangement typically starts at a $5,000 up front payment before any books are sold.
In addition to that, the author can be responsible for marketing and have to purchase numerous copies of their book. Moreover, the author tends not to have a lot of control over the number of books that arrive.
This puts them in the awkward position of having to “pitch” the books or content everyplace they go to brand or represent their business. The same constraints were true if the entrepreneur wanted to sell instructional CDs or DVDs.
Limited runs with a few sets were very expensive.
So the creator was faced with buying more than they needed and before a single sale was made. This took some of the profit out of creating information and selling it in the past.
However, the digital information age has changed this and authors as well as information product creators now have cost effective options.
Because of Amazon.com’s website with both Kindle for EBooks and Createspace for Physical books, authors now have cost effective options for self-publishing their book.
Gone is the requirement of a significant fee up front in order to have a book published. Of course the entrepreneur then takes on more of the marketing that they would in a traditional publishing arrangement, but unless they were a recognizable name, they would have been responsible for much of their marketing anyway.
Almost as important as being able to publish without up-front costs is being able to make purchases of physical books in a small a quantity as the entrepreneur desires.
This is important because that means that they never have to spend more than they desire before a sale is actually made.
Create space also provides the author with an ISBN number or gives them the option of getting their own.
As long as the book is representative of what the author’s best work is, there is no “middle-man” between he or she and what they’d like to do with their book.
Create space provides the same service to those wanting to publish CDs and DVDs.
All of these information products can then be conveniently sold on the Amazon website to those searching for information on the relevant topic.
This course will discuss and demonstrate what it will take to get an information product ready for Create space in book form, CD form and/or DVD form.
It will also discuss another service making publishing of information on Physical media easy, a website called Kunaki.
Kunaki helps entrepreneurs that want to sell their content with fewer restrictions than Create space but also want to make it available in physical media form.
Discussion will begin with the various ways that a potential publisher can construct their media, then how they can record their media, how they can edit their media and finally how they can upload their media for sale.
The course will also walk through the various processes on screen so that authors can get started creating their content.
