“Why should I market on Facebook?”
This question is often asked by online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing tool.
“After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?”
This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.
In the past years, Facebook has quickly grown from being a social networking website for college students in the United States to being the most popular site, surpassing even Google in terms of visitor hits.
In fact, people users spend a total of 6 billion minutes on this website on a daily basis, which is twice as much time that they spend using the search engine. Today, there are over 500 million users on the website, comprising a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price.
In fact, more than half of the people who do online shopping actually have Facebook accounts.
Far from slowing down, this number is projected to rise even more in the coming years, especially if the developers of the social networking website continue to make innovations to the website that will make people keep coming back for more.
Like it or not, Facebook is now here to stay. The fact that a large percentage of their target audience is now on Facebook has not been lost on online marketers.
Recognizing the potential of this website to boost their sales, a lot of marketers are now using this website not only to drive traffic to their website, but also to increase brand awareness. This is because Facebook allows them to do the following.
Facebook Is Viral
Viruses aren’t all that fun in real life, but the story is different when it comes to the Internet.
What makes using Facebook as a launching pad for marketing campaigns so effective is that it makes it easier for the stories and the ads to go viral, since the website makes it so much easier for people to share information with the other individuals in their network.
With literally just one click of a button, one person can send the news article you’ve penned about your product to thousands of people with little waiting time, and these individuals can in turn send that story to those in their network. Facebook essentially puts a different twist to word-of-mouth marketing.
Tapping Into the Global Market
With Facebook, you will not only be able to reach the people in a small neighborhood, but also to individuals from all over the world.
Facebook is global, which means that using this as a marketing tool can actually lead to a lot of sales, because you will be talking to a global market instead of just to a tiny chunk of the population.
