"You're just one good web sales letter away from a million dollars."
Actually, famous copywriter Ted Nicholas (who has made many millions of dollars) didn't say "*web* sales letter." The Internet didn't exist when he started making his direct marketing millions.
You want to sell more of your products and services on the Internet, am I right?
Sure I am, or you'd be a chat room right now.
Odds are, many of you have so far failed to sell much at all of your products and services.
Whether you have a 500 page content rich site or a stripped down to the barest essentials minibite, what you need is a web sales letter that *makes the sale.* Right?
If you can talk, you can write a web sales letter. You don't have to know any secret ways of putting words together -- just keep them one after the other :)
The trick to learning how to write web sales letters or anything else is to learn the *structure.*
That's what this book will teach you -- the pieces of web sales letters plus the principles that make them work.
As you'll see, a lot of it is common sense. Not rocket science or brain surgery.
What is advertising/marketing? According to an old time copywriter named John E. Kennedy: "Advertising is salesmanship in print."
So:
Web advertising is salesmanship in HTML In a later chapter we'll talk about what is salesmanship.
For now, you should realize the basic overall structure of a web sales letter or any good advertisement of any kind has been known for many years.
It's called AIDA --
● Attention
● Interest
● Desire
● Action
The basic goal of a web sales letter can be summed up as:
Build value until your prospect MUST buy You'll learn by example - taught by many of the greatest web copywriters online today. Jonathan Mizel . . . Yanik Silver . . . Terry Dean . . . Declan Dunn . . . Dr. Ken Evoy . . . Jimmy D. Brown . . . Collin Almeida . . . Neil Shearing . . . and more.
I suggest that if you REALLY want to learn the art and science of web copywriting that you take what Yanik Silver suggested in his recent book, and what I've seen master marketer Dr. John LaTourette also advise:
Write out each web sales letter in this book Yes, word for word. By hand or by word processor.
But copy each one, one a day. Within a month you'll have metabolized into the deepest reaches of your mind the genius of the best web copywriters online today.
Then apply what you've learned to writing some sales letters for yourself or clients. Soon you'll have a skill that can keep you and your family in food and luxuries for the rest of your life.
Whether you sell your own products or write web sales letters for others as a freelance copywriter.
I've written explanations for each of the main parts of a web sales letter and followed that with some web sites so you can learn by great example.
Almost all the sales letters included excel in almost all ways.
I wish to thank all the contributors for giving permission to have their web sales letters reprinted in this volume.
I have not reprinted the entire sites. Therefore, I have deleted all links on the web sales letters themselves.
At the end of each web sales letters is a link that will take you to the actual web site, assuming you are online of course.
