A blog is the best way to create custom content for your current and future customers. Chapter one of this book looks at how a blog can help your business, how to find good examples of business blogs, and how to decide what kind of content your blog should feature.
Chapter two examines the platform options for blogging, how often you should post content, and the best ways to get your content to an audience.
Chapter three tells you how to come up with content ideas, stick to a posting schedule, and earn some money through your blog.
Whether you’re thinking of starting a blog or want to grow an existing one, this guide will teach you all you need to know.
What is your most important source of customer interaction?
For many businesses, it’s their blog. If your business doesn’t have a blog yet, you’re missing out on a crucial stream of new customers, as well as increased revenue from existing customers. Let’s look at a few statistics:
• Nearly 20 million people have blogs, taking up 23% of all internet usage.
• 81% of U.S. online consumers trust information and advice from blogs.
• 61% have made a purchase based on a blog recommendation.
• Small businesses that blog get 126% more lead growth, and B2B marketers who blog get 67% more lead growth than those who don’t.
Whether your company is brand new or becoming established in the industry, a blog is an excellent resource.
The sooner you set it up, the more time it will have to build credibility and an audience. A blog allows you to craft your brand’s voice, improve SEO and reach more people by giving you content to share on social media.
By using your blog regularly, you can create timely and relevant posts and build a reputation as an industry thought leader.
Blogs are easy to use and completely customizable, so you can create one that perfectly suits your business’ needs.
Blogging is not something you need to figure out on your own.
Because of the popularity of the platform, there are millions of blogs that you can read and draw inspiration from when creating your content.
It might feel like a fine line between being inspired and stealing, but the key is to learn from the writing style and come up with your own stuff, not copy the content topics word for word.
Just reading other business’ blogs will improve your understanding of blogging, and you’ll learn what does and doesn’t work over time.
