Despite all the talk you might hear about Facebook ads not working (usually from people who gave up after a couple tries), the fact is that all of the major online entrepreneurs and digital marketers use Facebook ads.
Facebook remains the single most attractive advertising opportunity in terms of native ad presentation, targeting, demographic data, active users, and a host of other factors.
There are currently almost 1.8 billion monthly active users, almost 1.2 billion daily logins, and 5 new profiles are created every second.
With a growing user base like that, it’s no wonder more than 40% of marketers report that Facebook is a critical part of their business. The question is, how do you make it work for you?
Establishing Goals
Before you even begin your first ad campaign, you should have your various marketing goals laid out. This will help you determine everything from your campaign objective to your budgeting and bidding.
Maybe your goal is to drive cold traffic to a lead page and grow your list. Is that the end of it? In that case you might have a lower spending strategy.
But if those leads, after they opt-in to your list, are going to see a tripwire offer and then a core offer and then a profit maximizer (in other words, a full sales funnel), then perhaps you’ll be willing to spend more per click.
Maybe you’re sending them directly to a paid offer or a webinar with a high-ticket offer.
Perhaps you’re just trying to get visitors to your blog to familiarize them with your brand and provide useful content while also building a retargeting list.
Whatever your goals are, have them mapped out before you start creating your ad.
