Just In Case – What Is PLR?
PLR stands for Private Label Rights. A PLR product or service is created by one party and distributed with permission by another party under the distributing party’s label or business name.
There are many working examples of this concept in the offline world: For instance, a company called Vita rich Laboratories manufactures health supplements and sells packaging and labeling rights to many well-known vitamin retailers like GNC. In this scenario Vita rich Labs produces the vitamins, minerals, etc. and GNC bottles these products, slaps a great looking label with their logo onto each bottle, then stocks the shelves of their international retail centers with GNC branded supplements.
Another example is Chef Boyardee canned pasta. Surely you’ve had a can or two of their Ravioli or Spaghetti & Meatballs at some point.
In an effort to generate even more revenue for their already profitable company, ConAgra Foods, Inc. (the producers of Chef Boyardee products) has numerous PLR packaging contracts with grocery store chains and smaller canned food manufacturers and distributors.
So the products are cooked and canned at the Chef Boyardee plant but labeled with the brand name and logo of the PLR partner, Save-A-Lot groceries being just one example off the top of my head.
So you see the concept of Private Label Rights is actually far older than Web marketing, and in fact even predates the Internet! But the concept has gained a great deal of mainstream popularity in the online marketing communities over the past couple of years.
In the case of Web marketing, PLR is often seen with e-books, software, etc. where the initial creator of a product sells (usually a limited number of) licenses to distributors allowing them to not only retail the product under their name and logo, but even alter the contents and functions of the product considerably if they wish.
In theory PLR marketing on the Web is a great idea. But as with just about everything online it didn’t take long for the lazy and unrefined wannabe marketers to give the whole game a black eye.
Easy PLR Profits Is Another Fine Concept Originated By Mind Over Madness, LLC 4 What’s Wrong With The Online PLR Marketing Community? There are a couple of problems with the current PLR scene within the Internet marketing field.
As with many good things, it doesn’t take long for a group of lazy, uninventive wannabes to make a mess of things because they think they can beat the system or make some fast cash by doing a slop job and passing this slop off as a retail product.
Some of the major issues with PLR on the web at the time of this writing are: 1. Relatively few marketing related products to choose from. There tends to be a great deal more volume of PLR products within other niches. It’s not necessarily a problem that a lot of PLR products about dog grooming and online dating can be found, but the absence of large quantities of high quality PLR marketing products represents a great opportunity for the prospective infopreneur.
2. Poor product quality. I have to be blunt here: It’s not easy to find a PLR e- book or report that is worth the asking price. I find a great deal of very poor writing and redundancy in the PLR material I have bought.
3. Many PLR products are incomplete. I often get the feeling the authors were in a hurry to get the sales page up and just rushed through the actual report, not even bothering to wind things up with a proper finish.
I’m not saying all PLR out there is rubbish. That would be a silly thing to suggest. But I am saying most of it is.
There really does seem to be this odd consensus among PLR authors that there is little or no pressure to write a compelling work because “after all it’s only a PLR report”.
While these observations of mine are on the negative end, I actually view them as great news! Why Because with so much crap on the Web being passed off as PLR I stand to make a nice profit (and have in fact done so already!) by applying the simple concepts which I’m going to share with you through the rest of this report.
So thanks for downloading and opening this product my marketing friend. Now let’s get to the good stuff!
