Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.3 billion users and 1 billion mobile users there is no doubting the massive impact Facebook has had.
In fact Facebook users spend 700 billion minutes on Facebook a month with the average user logging on for at least 20 minutes a time.
So what does this mean for your business and how can Facebook help you grow your business both locally and wider afield?
The reality is that majority of businesses now have a Facebook page, if they don't then they should have.
If we are spending at least 20 minutes each and every time we log on to Facebook then the likelihood is that we will be browsing through multiple posts and pages, making us a perfect targeted market for your sales promotions and give always, even just for increasing your brand awareness.
With statistics like these Facebook can help you capture your local market but with its potential for huge global reach, you can target new clients further afield.
So how can you capitalize on this and use the power and magnitude of Facebook to help your business grow?
Put simply by using the different forms of Facebook advertising, Facebook has the exposure your advertising needs to capture attention, generate traffic in your businesses direction and help you realize your sales goals.
While the numbers are clearly eye-catching, they are not the only things that make Facebook an attractive marketing source.
The social nature of the website is a powerful tool in an advertisers favor as the potential of your posts and ads going viral is massive, that is if you carry them out correctly.