Generate Traffic Using Instagram
Instagram is the golden child of social media. It's not spoken about as often, in a digital marketing sense, as the bigger, more established platforms, but this is just part of the reason why you should be marketing on Instagram.
It should come as no surprise to you when I say that Facebook and Twitter are both saturated with advertisements, and users have learned to tune out to the constant noise businesses are making on these platforms.
On the other hand, Instagram is a relatively new social platform. Only 36% of marketers have actually committed to the platform, resulting in an overall higher brand interaction.
Generally, people have significant doubt that Instagram and other photo sharing social media platforms can be used in a business setting. Whether to increase brand awareness or increase conversions.
However, you should consider these facts:
Instagram has a per follower engagement rate of 4.21%, which is 58 times higher than Facebook, furthermore users share close to 40 million photos every day. Every second, these photos garner an overall average of 8500 likes, and 1000 comments.
That in itself is proof of massive audience engagement.
Perhaps even more impressive is that if someone follows you on Instagram 100% of your content will make it onto their feed.
Social media marketing is often considered the alternative to SEO. The reason being that in SEO situations it can be difficult to escape the shadows cast by market leaders.
By this, I mean that your links are buried by the flood of content that these leaders are consistently pumping out.
Meanwhile, Instagram is the opposite end of the spectrum, and once you get that follower, they will see all of your content.
It doesn’t matter if they also happen to be following Nike, Coca Cola, and NASA as well.
