Welcome to Viking List Building! This is a special list building strategy designed to accomplish two things: 1) get a list building apparatus set up within one hour and 2) achieve high opt-in rates.
This strategy basically revolves around leveraging the appeal of video courses to generate opt-ins.
Why Video Courses?
People have developed “banner blindness” when it comes to eBooks, Free Reports, PDFs, that sort of thing.
It still works, especially if you have the time and money to invest in making large, spectacular looking, high quality eBooks and reports, but even then, it just doesn’t convert quite as well any more.
However, when we’ve sent traffic to opt in pages where we were offering free access to video courses, we saw opt in rates as high as 78%!
This is particularly effective when you apply a special visual theme or mascot to your lead magnet as opposed to a generic name with a generic image, but we’ll get to that in lesson 2.
